The Hill-Side Logo
For Immediate Release
The Hill-Side Comm. Dept.
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Cover Photo
The Hill-Side Autumn/Winter 2012 Lookbook

For our new lookbook we decided to cast our net wider than usual. All of our previous lookbooks have been based in Brooklyn. It's where we live and work, and where we started the brand, so it makes sense to use Brooklyn as our backdrop. Even when we sent Mikael Kennedy wandering to shoot our AW'11 lookbook, most of his subjects were our friends from home.

But as The Hill-Side has grown it has become much more than a Brooklyn brand; these days you can buy our products on five different continents.

On our travels we find people wearing The Hill-Side in new ways, and their personality and originality inspires us. This time around we wanted to showcase those people and the way they wear our products in their own environments.

So we invited a worldly group of The Hill-Side retailers to shoot some photos of their friends wearing our new stuff -- from Madison to Munich, Chicago to Cape Town, Austin to Amsterdam, Toronto to Tokyo, San Francisco to Silverlake to Sydney to Seoul.

We sent out two dozen packages to these shops, each containing a pile of samples from our AW12 collection and a disposable camera. We invited them to take pictures of co-workers, favorite customers, neighbors, best friends, children, pets, the pizza delivery guy . . . anyone they thought represented their neighborhood.

27 exposures later, they sent their disposable cameras back and we got to work editing. We hope you like it.

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For more information, please contact us here:

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The Hill-Side AW'12 collection will be available at more than 120 locations worldwide, including these North America shops:

A2Zane, Toronto
Archival Clothing, online
Art in the Age, Philadelphia
Baldwin Men's Shop, Kansas City
Ball & Buck, Boston
Bird, Brooklyn
Black Blue, St. Paul MN
Brigade, Cleveland & Columbus OH
Charlie & Lee, Vancouver
Context, Madison WI
Cuffs, Chagrin Falls OH
Federal, Washington DC
Four Horsemen, Victoria
Free/Man, online
Haberdash, Chicago & Hickoree's Floor Two, Brooklyn
Hirshleifers, Manhasset NY
In God We Trust, NYC & Brooklyn
Indigo & Cotton, Charleston SC
Institute of Contemporary Art, Boston
J.Crew, select locations & online
J. Seitz, New Preston CT
Joinery, Brooklyn
Leather Soul, Honolulu
Lizard Lounge, Portland OR
Lost & Found, Toronto
Lyonstate, online
Madewell, select locations & online
Mohawk General Store, Los Angeles
Mortar, Houston
Motoretta, Toronto
Milkmade, Venice CA
Mutiny, Washington DC
Need Supply, Richmond VA
Old Faithful, Vancouver
Penelope's, Chicago
Portland Dry Goods, Portland ME
Quality Mending Co., NYC
Rooney, Montreal
Savoie Fils, Montreal
Silver Deer, Mexico City
Simons, Quebec
Smith + Butler, Brooklyn
Steven Alan, multiple locations
Stag, Austin TX
Trove General Store, Paoli PA
Understudy, Calgary AB
Unionmade, San Francisco & Los Angeles
Vetted, online
Wharf, Providence RI
Woodlands, Portland OR