For Immediate Release The Hill-Side Comm. Dept. - - - - - - - - - - - - - - - - - - - - The Hill-Side Autumn/Winter 2012 Lookbook For our new lookbook we decided to cast our net wider than usual. All of our previous lookbooks have been based in Brooklyn. It's where we live and work, and where we started the brand, so it makes sense to use Brooklyn as our backdrop. Even when we sent Mikael Kennedy wandering to shoot our AW'11 lookbook, most of his subjects were our friends from home. But as The Hill-Side has grown it has become much more than a Brooklyn brand; these days you can buy our products on five different continents. On our travels we find people wearing The Hill-Side in new ways, and their personality and originality inspires us. This time around we wanted to showcase those people and the way they wear our products in their own environments. So we invited a worldly group of The Hill-Side retailers to shoot some photos of their friends wearing our new stuff -- from Madison to Munich, Chicago to Cape Town, Austin to Amsterdam, Toronto to Tokyo, San Francisco to Silverlake to Sydney to Seoul. We sent out two dozen packages to these shops, each containing a pile of samples from our AW12 collection and a disposable camera. We invited them to take pictures of co-workers, favorite customers, neighbors, best friends, children, pets, the pizza delivery guy . . . anyone they thought represented their neighborhood. 27 exposures later, they sent their disposable cameras back and we got to work editing. We hope you like it. - - - - - - - - - - - - - - - - - - - - CLICK HERE TO DOWNLOAD THE HILL-SIDE AW'12 LOOKBOOK IN PDF FORMAT For more information, please contact us here: mail@thehill-side.com 347-294-0005 - - - - - - - - - - - - - - - - - - - - The Hill-Side AW'12 collection will be available at more than 120 locations worldwide, including these North America shops: A2Zane, Toronto Archival Clothing, online Art in the Age, Philadelphia Baldwin Men's Shop, Kansas City Ball & Buck, Boston Bird, Brooklyn Black Blue, St. Paul MN Brigade, Cleveland & Columbus OH C'H'C'M', NYC Charlie & Lee, Vancouver Context, Madison WI Cuffs, Chagrin Falls OH Federal, Washington DC Four Horsemen, Victoria Free/Man, online Haberdash, Chicago Hickorees.com & Hickoree's Floor Two, Brooklyn Hirshleifers, Manhasset NY In God We Trust, NYC & Brooklyn Indigo & Cotton, Charleston SC Institute of Contemporary Art, Boston J.Crew, select locations & online J. Seitz, New Preston CT Joinery, Brooklyn Leather Soul, Honolulu Lizard Lounge, Portland OR Lost & Found, Toronto Lyonstate, online Madewell, select locations & online Mohawk General Store, Los Angeles Mortar, Houston Motoretta, Toronto Milkmade, Venice CA Mutiny, Washington DC Need Supply, Richmond VA Old Faithful, Vancouver Penelope's, Chicago Portland Dry Goods, Portland ME Quality Mending Co., NYC Rooney, Montreal Savoie Fils, Montreal Silver Deer, Mexico City Simons, Quebec Smith + Butler, Brooklyn Steven Alan, multiple locations Stag, Austin TX Trove General Store, Paoli PA Understudy, Calgary AB Unionmade, San Francisco & Los Angeles Vetted, online Wharf, Providence RI Woodlands, Portland OR